By Featured Columnist Mandy Housenick
LSN earns nominations for the second straight year
Telecast of Lafayette vs. Bucknell men's basketball up for honor from SVG and NACDA
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Scott Morse is in his 23rd year at Lafayette and 19th as director of athletic communications and promotions. An award-winning strategic communications and public relations professional, he serves as Lafayette's chief marketing and communications officer for athletics.
Morse arrived at Lafayette in July of 1995 and worked for four years as the assistant director of athletics for media relations and also held the additional duties of Maroon Club executive director from 2004 through 2009.
Morse is responsible for overseeing all athletic-related external communications at Lafayette, including the direct oversight of the athletic communications and sports information areas and managing or assisting in some capacity with all athletic department revenue streams, marketing and promotional efforts, digital and social media, athletic event staging, the daily operations of the Lafayette Sports Network and GoLeopards.com, all broadcasting opportunities, and all aspects of the Fisher Stadium and Kirby Sports Center arena video boards.
Under Morse's leadership, the Lafayette Sports Network (LSN) was created in 1997 as the primary marketing and promotional arm for Lafayette's athletic programs. For the 21st straight year it will lead the Patriot League and most of the nation with a distribution of more than 10 million viewers regionally, more than 90 million nationally on most telecasts and worldwide via GoLeopards.com (video streaming) on all broadcasts. While the primary emphasis lies with promoting the institution and its student-athletes through television production, distribution and advertising sales, LSN also encompasses Fisher Stadium and Kirby Sports Center arena video board production, Lafayette's radio broadcasts, all of the Fisher Stadium and Kirby Sports Center arena signage, weekly television shows, video streaming, game programs, hospitality areas and game-day promotional events. LSN's national distribution partners have included CBS College Sports, Fox Sports Net Pittsburgh and SNY, and LSN currently features MASN, MASN2, ESPN3.com, ESPN GamePlan and ESPN Full Court.
LSN was named a finalist in 2013, 2014 and 2015 for a College Sports Media Award by Sports Video Group (SVG) and the National Association of Collegiate Directors of Athletics (NACDA).
Morse oversaw and successfully managed the development and implementation in 2004 of a visual identity program for Lafayette athletics and continues to manage Lafayette's licensing and branding aspects in conjunction with LRG (Licensing Resource Group). He has completed numerous athletic venue branding signage and exhibitry projects throughout all of Lafayette's competitive venues.
In the six years Morse held additional duties as Executive Director of the Maroon Club, total donations nearly doubled, membership increased by 35 percent and event participation grew to record levels. Gifts grew from $438,000 to more than $700,000 each of the final three years, including a record total of more than $862,000 during the 2007-08 fiscal year.
From the 2004-05 through the 2008-09 athletic seasons, Morse oversaw Lafayette's athletic merchandising program and grew the net revenue for both venue and online sales by more than 15 percent annually.
Morse created and serves as one of the advisers to Lafayette's Sports Marketing Club, a student organization that has twice been honored for its efforts with one of Lafayette's prestigious, student-chosen Aaron O. Hoff Awards as the Program of the Year - the Block pARTy in 2002 and the Youth Empowerment Day in 2008. In addition, Morse was honored at the 2009 Hoff Awards with Lafayette's Administrator of the Year Award.
Morse arrived at Lafayette following four years of service at Wagner College. He was Wagner's sports information director from 1991-92 and was promoted to assistant director of athletics for media relations, business operations and club sports in 1993.
Prior to arriving at Wagner, Morse served as an assistant in Lehigh University's sports information office for one year. At Slippery Rock University, he was a student assistant to both the director of athletics and the sports information and promotions director for two years.
A 1990 graduate of Slippery Rock with a bachelor of science degree in Sports Management, Morse has completed advanced coursework at Wagner toward a master of business administration degree in Marketing. He is a member of the National Association of Collegiate Marketing Administrators (NACMA), CoSIDA and ECAC-SIDA.
Morse has volunteered at several national sporting events on the media relations side, working the 2000 U.S. Senior Open, the 1996 NCAA Men's Basketball Final Four, and the 1993 and 1995 NCAA Men's Basketball East Regional. He also served as the director of media operations for the 1991 Eastern Intercollegiate Wrestling Association Tournament.
He and his wife, Anne Bennett-Morse of Easton, reside in Forks Township with their three children, London, Z.J. and Addison.