Athletics News

  Scott Morse

Scott Morse

Player Profile

Last College:
Slippery Rock, 1990

Position:
Director of Ath. Comm./Exec. Dir. of the Maroon Club

Experience:
14th Year

Email:
morses@lafayette.edu

Scott Morse is in his 15th year at Lafayette and seventh as director of athletic communications and promotions.

Morse arrived at Lafayette in July of 1995 and worked for four years as the assistant director of athletics for media relations and also held the additional duties of Maroon Club executive director for the last six years. Morse is responsible for overseeing all athletically related external communications at Lafayette, including the direct oversight of the athletic communications and sports information areas, handling all marketing and promotional efforts, the daily operations of the Lafayette Sports Network, and all Maroon Club promotional activities and events.

Under Morse's guidance, the Lafayette Sports Network (LSN) was created in 1997 as the primary marketing and promotional arm for Lafayette's athletic programs. For the 13th straight year it will lead the Patriot League and most of the nation with a distribution of nearly 10 million viewers regionally, more than 90 million nationally on most telecasts and worldwide via LSN All-Access (video streaming) on all broadcasts. While the primary emphasis lies with promoting the institution and its student-athletes through television production, distribution and advertising sales, LSN also encompasses Lafayette's radio broadcasts, all of the stadium and arena signage, weekly television shows, video streaming, game programs, hospitality areas and game-day promotional events.

In the six years Morse served as executive director of the Maroon Club, total donations nearly doubled and membership increased by 35%. Gifts grew from $438,000 to more than $700,000 each of the past three years, including a record total of more than $862,000 during the 2007-08 fiscal year.

Morse created and serves as one of the advisors to Lafayette's Sports Marketing Club, an organization that has twice been honored for its efforts with one of Lafayette's prestigious, student-chosen Aaron O. Hoff Awards as the Program of the Year - the Block pARTy in 2002 and the Youth Empowerment Day in 2008. In addition, Morse was honored at the 2009 Hoff Awards with Lafayette's Administrator of the Year Award.

Morse arrived at Lafayette following four years of service in the department of athletics at Wagner College. He was Wagner's sports information director from 1991-92 and was promoted to assistant director of athletics for media relations, business operations and club sports in 1993.

Prior to arriving at Wagner, Morse served as an assistant in Lehigh University's sports information office for one year. At Slippery Rock University, he was a student assistant to both the director of athletics and the sports information and promotions director for two years.

A 1990 graduate of Slippery Rock with a bachelor of science degree in Sports Management, Morse has completed advanced coursework at Wagner toward a master of business administration degree in Marketing. He is a member of the National Association of Athletic Development Directors (NAADD), the National Association of Collegiate Marketing Administrators (NACMA), CoSIDA and ECAC-SIDA.

Morse has volunteered at several national sporting events on the media relations side, working the 2000 U.S. Senior Open, the 1996 NCAA Men's Basketball Final Four, and the 1993 and 1995 NCAA Men's Basketball East Regional. He also served as the director of media operations for the 1991 Eastern Intercollegiate Wrestling Association Tournament.

He and his wife, Anne Bennett-Morse of Easton, reside in Forks Township with their three children, London, Z.J. and Addison, and dog, Dixie.