Skip to main content Skip to footer Offers Fans Free Desktop Alert Application, The B-Line

  • Download B-Line

    Easton, PA (Aug. 19, 2009) - today announced the addition of a free downloadable desktop alert application, The B-Line, providing fans and alumni of the Leopards instant access to information related to Lafayette Athletics.

    The B-Line gives fans a full view of Lafayette Athletics, alerting them to the latest breaking news, stories, as well as highlights, all while allowing one-click access to Free software for the B-Line is available for both PCs and Macs and can be downloaded through the official Lafayette College Athletics site, is hosted by CBS College Sports Network, a leader in the official collegiate athletic website business with over 200 colleges and universities currently under contract. The B-Line was provided to through a partnership agreement between CBS College Sports Network and New Tier, Inc, a pioneer and industry leader in digital marketing solutions. CBS College Sports Network and New Tier are facilitating the launch of similar versions of the B-Line at 75 colleges and universities by the fall of 2009.

    "CBS College Sports Network is thrilled to bring the B-Line to the users of and to fans and alumni of Lafayette around the world," said Robert Schupler, Senior Vice President, University Sales & Marketing for CBS College Sports Network. "The B-Line is a lot like having your own personal sporting news ticker docked at the bottom of your screen, providing the latest news, scores and information directly to the desktop."

    # # #

    For Information Contact:
    CBS College Sports Network: Alex Riethmiller 954.489.4235 or