Aug. 16, 2000
EASTON, Pa. - Lafayette College fans now have the ability to create their own personalized Leopards StartPageTM on the Web at www.goleopards.com. This new StartPage was designed specifically for Lafayette College's supporters to give fans easy access to the latest news and information on Lafayette's athletic teams, as well as all of the services and features they expect from a full-service portal.
The StartPage for Lafayette athletic followers was made possible through a partnership between Student Advantage's FANSonly Network, the Web's top-rated college sports site, and MyPersonal.com, the leading affinity portal provider.
At my.goleopards.com, fans will find the latest Lafayette College headlines with links to the official athletic site (OAS), as well as national headline news, customizable stock quotes, mapping and online search capabilities, local weather and much more.
"We are excited to enhance the athletic site's offerings and provide, from one convenient location, not only the sports news and information fans want, but also the products and services they use in their daily lives," said Jeff Cravens, vice president and general manager of FANSonly. "We feel the features that MyPersonal adds will increase distribution and recognition of Lafayette College's official athletic site."
MyPersonal.com, Inc. (www.mypersonal.com), the leading affinity portal provider, works with organizations to build a customized StartPage to reach, serve and engage constituents, while generating funding for the organization. The StartPage, is designed to create a dynamic online community that fosters strong ties among members and increases loyalty to the organization. The branded StartPage combines general online content, community and commerce features with the organization's content and unique brand attributes. Based in San Francisco and closely tied to industry leaders in nearby Silicon Valley, MyPersonal has developed proprietary technologies and established strategic Internet alliances to ensure the rapid and seamless implementation of the best online solution for each individual organization.
About Student Advantage's FANSonly Network
Student Advantage's FANSonly Network is currently the largest and fastest-growing site on the web devoted exclusively to college sports. Through its publishing of Official Athletic Sites for each university, Student Advantage's FANSonly network provides online brand management and content delivery to more than 65 university athletic departments and conferences throughout the country. FANSonly.com serves as the network hub and complement to individual Official Athletic Sites, providing comprehensive information on collegiate sports, including in-depth statistical packages and analysis, information on collegiate recruiting, and team pages on every NCAA Division I.